The Nutty 'Netpreneur…

It can be tough to figure out how to correctly implement an Internet marketing strategy, but it is far from impossible. It just takes some time to put together the basics before being able to figure out how to execute a successful marketing campaign. For example, you could choose to go the route of affiliate marketing which can really help you earn a lot of income- sometimes even residual. Those interested in this strategy should check out these resources:

Mike McMillan’s Affiliate Marketing War Machine

Clickbank Pirate

Affiliate Marketing Success Mantra

You might be interested in a slightly different Internet marketing approach, such as starting your own home business. You can do this is a number of different ways including creating and selling your own product, coming up with your own online service to offer or going offline altogether. If you are like most others trying to make a living on the Internet, then chances are that you don’t have a lot of capital to get started. Cheer up, there’s good news! Thanks to the incredible opportunities available in today’s world, you can start working on a home business without having to invest a dime… told you there was something to hold out for Anyway, I think this following option is one of the very best:

There are other possible avenues to take when it comes to what kind of Internet marketing you want to achieve but one thing is for sure- no matter what kind of income generating system you choose to partake in, it will require some kind of marketing efforts on your part. There is no such thing as being successful online without having to get someone else to do something whether it is signing up for an opportunity, or buying a product or service. The bottom line:

Internet Business = Sales. Period.

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Posted in: Internet Marketing by Rachael Gerkensmeyer /
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An opt-in email list is an effective marketing method that has helped many quit their day jobs so they could work at home collecting those email addresses. It might sound like a piece of cake, especially from the way some marketers write about it but let’s face it- getting people to subscribe to your list isn’t that easy, is it? If you are not seeing double digit sign ups on a daily basis, then something needs to be changed. Even then you might want to change your efforts a little to see what transpires.

I know I test different methods several times a year to make sure what I am doing is the most effective and there has been a time or two when my testing uncovered just how lack luster the methods I was using were. Needless to say along the way I have learned some pretty valuable lessons, the kind I like to share once in awhile when it strikes me to do so.

Don’t Over Deliver to Your Opt In Email Hopefuls

The last thing you want to do is promise your visitors something that seems too good to be true, because they’ll think it probably is. So while you might think it’s a good idea to offer a completely free e-book about topics people are paying to get their hands on, it might backfire on you. Instead consider offering a free 10 page report about the niche you are into.

Don’t Beg- Show Your Goods Instead

Sure, it’s effective to use a splash page or mini site to get your subscribers but the problem lies when there is no credible, helpful information to back up what you are offering. Don’t ask your visitors to take a look at your report or other goodies if you can’t prove to them that you have the knowledge to share something useful with them. Claim your authority, offer information that provides an understanding of your niche and then ask them to subscribe to your list.

Don’t Forget to Follow Up

I see it time and time again- marketers go through all the trouble of setting up a website, an opt in list and a free report just to stop there and virtually let their list fall flat on it’s behind. What a waste of time! Make sure that whatever you offer your subscribers warrants multiple follow ups. Don’t just offer a report, offer a 5 step training course or a free report PLUS weekly tips and tricks… whatever it is you want to offer, make sure it’s evergreen.

A Hui Hou,

Rachael

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Whether it’s PLR articles, sales copy or articles used for website content- the fact still remains that all content truly is king. Think about it, without the written word the internet would be a very boring place. In fact without content there really is no need for anything else like web design, or even a website at that.

I think if you aren’t willing to put the time or money in for some decent web content then this really isn’t the place for you. I’ve been around the block and even chose to try my hand at some web development and internet marketing that didn’t require my own time or money to produce the content. Well, all I can say is WOW- the free and cheap content out there to be used really sucks and anyone using it should be simply embarrassed. I started going through the content I picked up for free that at first glance I thought would work well for a site about bicycles I was developing and after really reading the stuff there was NO WAY I was willing to associate myself with it.

Anyway here’s the whole point: Write your own content or pay someone qualified to take care of it for you. Need a professional you can count on? I’m your girl

Talk soon,

Rach

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Don’t trust your most intimate content to freelancers- there is no way they can capture the exact outlook and aspiration you are feeling, so instead create your own ideals and write your own base content. This not only helps your business move in the direction you want it to, but it gives freelancers the opportunity to really get a feel of what you’re after when you do find that you need them for stuff like SEO article marketing, sales copy and pre-sales content.You’ll end up happier, and with more money in your pocket in the long run.

Night,

Rach

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Everyone knows the importance of building an opt in email list, but the fact still remains that most marketers don’t know how to properly utilize their opt in email lists correctly. This is in part because there is so much information out there to soak in but the other part of it comes down to personal responsibility and proper care of opt in email lists.Make no mistake that list brokers should be avoided at all costs, they’ll do nothing but harm your brilliant ‘netpreneur plans. You owe it to yourself to build your own free mailing list online, without having to pay for one (well, aside from your domain and hosting etc.).

These lists are there to make you money so it’s important to treat each and every subscriber as a proper customer by offering them plenty of respect for their time and valuable information/products. There are only a few things that need to be done in order to be a successful internet marketer and nailing the opt in email lists are one of them so here are my tips for building strong opt in lists that can actually pay your bills:

1. Offer Proper Compensation. The key to a strong relationship with the subscribers of your opt in email list continues to be the quality of the content you are providing them. A bunch of fluff and empty promises won’t get you more than a kick in the you-know-what.

Consider writing your own report or e-book that features plenty of good, quality information your opt in email subscribers can implement into their own online businesses. Or if you’re planning to promote baby shower items for example, put together a cool package with tons of ideas for food, themes, games and registry ideas. You get the idea…

2. Don’t Beat Around the Bush. If you want to see opt in email subscribers just bite the bullet and tell them what you’re after and why. This means you need a good reason, so be passionate about what you’re trying to do here- perhaps you’d like to offer them free advice on how to frame completed puzzles? Or maybe you want to send them a free PLR article to help them promote their niche… Don’t waste your time building a huge website with tons of information in the hopes of building an opt in email list. Tell them what you want to do for them and ask them to take your offer, it really is that simple. Just remember to have the meat you promise for signing up!

3. Be Consistent for Goodness Sake. If you aren’t going to follow up with your opt in email subscribers then don’t bother even building a list. I’ll tell you right now that the chances of your opt list subscribers buying something from you from the first email they get from you, you are sadly mistaken. Make sure you follow up at least 3 times, preferably 5.

How to go about this? Offer something in a multiple part series. You can do this by offering a “5-Part Report” or a free online course of some sort- maybe free coupons on a weekly basis? Whatever fits into your niche will work  just use some imagination.

OK- that’s what I have for now. There really is a lot of work that goes into marketing and making money online in this way so don’t let others fool you, but I will tell you this- it’s well worth it my friend. If you’re interested in learning more about profit building opt in email lists, CHECK THIS OUT.

Until next time,

Rachael

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Posted in: Internet Marketing, Netpreneur Resources by Rachael Gerkensmeyer / Tags: content marketing, email list, Internet Marketing, internet success, marketing, opt in email subscribers, opt in list

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